31/05/2012

Beach Bums

A couple of years ago I was obsessed with tropical islands and was convinced that there was a big Tiki revival on the way. Well this hasn't quite materialised, but we are currently in the midst of a surfing 'moment', validated today with the opening of a pop-up 'surf shack' in Selfridges.

While ostensibly there is not too much of a difference between this and the usual Summer offerings of lairy mens beach wear with the odd vintage print Hawaiian shirt thrown in, there is some nice attention to detail from a couple of surf-inspired brands on show that warrants attention. Warriors Of Radness have got a super pretty website and take their surfing with a good helping of smut, but it does look like they know what they're doing with these laundered t-shirts and palm tree embroidered shorts (above).

Other notable surf garb comes from Fat Willy's x Blood Brother, Greg Noll x Billabong & Lightning Bolt (below). And for the best Hawaiian Shirt of the season you need look no further than the Advisor Shirt by dream brand Heritage Research.



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